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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Chalupský, Vladimír (advisor)
The thesis is focused on analysis of customer satisfaction and proposals for measures to increase the level of the company Rely Services Ltd., which sells Hyundai cars and a range of accompanying services. The theoretical part contains important terms remainder of this issue is observed customer behavior, the entire process of purchase and meet the needs, then also ways to measure this satisfaction. The practical part is based on the theoretical part, which is initially described the company and its field of activity, are subsequently analyzed measurements of customer satisfaction, which includes individual and sections. In the final part of the analysis and evaluation of the proposal to improve customer satisfaction Rely Services Ltd.
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Customer Satisfaction Analysis and Recommendations for it´s Improvement
Sedláčková, Martina ; Mišinger, Lukáš (referee) ; Luňáček, Jiří (advisor)
The bachelor’s thesis, titled ‘Customer satisfaction analysis and recommendation for it´s improvement‘, deals with modern methods of customer satisfaction and service quality analysis. The first part of the thesis contains theoretical background about methods for data collection and analysis, customer satisfaction assessment and data evaluation. The second part, analytical one, is focused on characterisation of DPMB a.s. and investigation of it‘s current situation by questionnaire method. The third part makes use of the collected data and proposes new ways how to improve overall customer satisfaction.
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The Proposal of Marketing Strategy
Štrbáková, Zuzana ; Ondrášková, Lenka (referee) ; Chalupský, Vladimír (advisor)
The aim of my diploma thesis is the analysis of Schmidt estate agency. This analysis will be focused on its inner and outer environment, above all on the way this estate agency is viewed by its real or potential customers in Břeclav and its surroundings. I will use the results of the analysis for determining a recommendation to increase the level of Schmidt estate agency clients’ satisfaction and to raise awareness of this estate agency.
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Marketing Research of Customer Satisfaction
Nováková, Veronika ; Kramolišová, Eva (referee) ; Šimberová, Iveta (advisor)
The thesis deals with a survey of customer´s satisfaction in the company KABESTAV. The theoretic part describes the problematics of marketing research and a questionnaire as a tool for collecting information. The practical part is describing company; where, in which way and with what results was the costumer satisfaction survey made. These indicators are shown in tables and graphs. Further the thesis continues by final evaluation of the costumer satisfaction survey and finishes by improvement proposals chapter.
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Client´s Satisfaction Analysis and Recommendations for its Improvement
Říhová, Kateřina ; Mráček, Pavel (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis is aimed at the analysis of customer s of Česká pošta s.p. The theoretical section outlines the characteristics of marketing conception of services, the customer‘s satisfaction with the services and the ways of surveying the customer‘s satisfaction. The practical section is aimed at the survey of the customer‘s satisfaction with the services of Česká pošta s.p. and the following analysis of the gathered information and the suggest of improving the situation.
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